 | # | Person-Source | Ready? | Title | Moral | |
|---|
| 477 | Anna Erickson | No | The Wall | Make sense of a crisis or problem by building a model | |
| 10 | Brian Kernighan | Yes | The Conservation of Typing | Don't forget that computing is about taking work out of the system! | |
| 261 | Bruce Smith | No | Bruce's Story | The secret of endurance is language | |
| 443 | Burkhard Gnarig | No | 50 MPH | The baseline for improvement is the rest of the world | |
| 412 | Burkhard Gnarig | No | The one-pager | Think 5-minute news recap | |
| 3 | Carol Heitner | Yes | Draw a Picture | When it comes to strategy, a picture is worth a thousand words | |
| 252 | Catherine Milton | No | Telling one story | Telling the story of one person can say more than a 60-slide PowerPoint | |
| 72 | Charlie MacCormack | Yes | An Extra Day of Work | Get technology into the hands of your leaders. | |
| 49 | Charlie MacCormack | Yes | The Webcam and Being There | Watch the next generation | |
| 169 | Charlie MacCormack | No | Motivation | People want to feel appreciated | |
| 251 | Dad | No | Taking the pause | If you feel rushed, it's time to back away. | |
| 413 | Dave Guydan | No | Pick up the phone now | Solve it now | |
| 243 | David Young | Yes | A Tree in Zaire | "But just to ask us who we think we are" | |
| 18 | David @NCC | Yes | Seven Hundred Names, One at a Time | Great service is a relationship and its personal | |
| 128 | Don McLagan | No | You have to smell success | The big-5 and a symbolic gesture makes the point | |
| 127 | Don McLagan | No | Reduce the termination rate | Service means retention | |
| 126 | Don McLagan | No | Why are we here? | We're here to make revenues grow | |
| 22 | Doug Smith | Yes | Ratchet up the productivity | Setting action items ratchets up the productivity | |
| 50 | Ed Koch | Yes | How am I doing? | Regularly ask your stakeholders how you are doing | |
| 307 | Fons Trompenaars | No | We don't get culture | Discovering culture with a sense of humor | |
| 234 | Gary Garriott | Yes | San Antonio | A simple story can communicate a rich strategic vision | |
| 257 | Holly Erickson | No | Picking up inch worms | Return to a sense of wonder and awe | |
| 272 | Holly Erickson | No | Holly's Story | Imagination is one image leading to another and another | |
| 237 | James Pain | No | The Big Theories and the Little People | In the big sky of ideas, look for what's happening on the ground | |
| 93 | Joe Rella | Yes | The Runaway Treadmill | Ignoring the bad experience is a guarantee to lose the business | |
| 585 | John Little | Yes | Grenade Pins | Give permission to call out and stop idea-killing comments | |
| 235 | Ken Supersano | No | Finding out about a problem | Customers are not the alert system | |
| 61 | Kent Beck | Yes | Sorting Stories | Sorting stories about features keeps priorities visible | |
| 511 | Kevin MacRitchie | Yes | Boil It down | "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." --Antoine de Saint-Exupery | |
| 562 | Lee Iococca | Yes | Criticize in Private | To build team trust, praise in public; criticize in private | |