 | Title | Moral | |
|---|
 | Preface |
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| Mission and Vision |
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| Managing People -- How to Begin |
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| Strategy |
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| Managing People II |
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| Service |
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| Leadership and Values |
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| Financial Management |
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| Project Management |
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| Measurement |
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| Process and Operations Management |
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| Service II |
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 | Communication |
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| Technology Without the Technology | Speak technology in nontechnical terms | |
| Ping Pong Thinking | Iterative thinking builds an idea | |
| The Chairman Gets IT | Talk about technology in nontechnical terms | |
| Three Things | If you can't bottom-line your message, you have no message | |
| Hearing the call | Get your name out among people, then listen for the echo | |
| The Bump Into Factor | Put the new in the middle of the path | |
| Twitter or the Goat | Sometimes the BBQ is more effective that the smartphone | |
| Acronyms | Speaking in code is for insiders only | |
| The Young Navigator | Translate into your audiences' frames of reference | |
| Selling the Plumbing | A CIO must be chief translator and facile with a metaphor | |
| Soft Skills | The business is first a relationship | |
| Boil It down | "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." --Antoine de Saint-Exupery | |
| "Between" People | Being a chief translator is a valuable skill for most business | |
| Grenade Pins | Give permission to call out and stop idea-killing comments | |
| The Strawman | Reacting is a stronger form of creating | |
| Don't Boil the Ocean | Solve the problem at hand | |
| Culture |
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