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Letters to a Young Manager
You will never forget the story
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383
LTYM >
Please note that this letter is in-process; the following are my notes
Dear Sophie,
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You are right to think through what your audience will remember in your presentation. What will stand out? What will stick? [1]
The Dartmouth lecture on leadership I gave to MBA students. Charts, figures and bullets: you will remember none of it in two weeks. In the middle I will tell a story (the tree in Zaire) and you will never forget the story.
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[1] Chip and Dan Heath, "Made to Stick,"
Takeaways:
Tell a story
Discussion Questions:
For Further Reading:
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, E. G. Happ, All Rights Reserved.