|Letters to a Young Manager|
Twitter or the Goat, #323
LTYM > Communication
|I heard a country manager for Transparency International in Zimbabwe tell an interesting story at a conference on disruptive change. Technology was a prominent topic.|
Her colleagues suggested she use Twitter like a focus group to gather citizen input on corruption.
She said that 70% of Zimbabwe population is rural, with no access to the Internet.
So to find out what people think, who can't use Twitter, they bring a goat to the local village and announce a feast. A hundred people will come to the roast and you will have a rich conversation about corruption. This is the best focus group.
Twitter or the goat? In Zimbabwe, pick the goat.
Sometimes the BBQ is more effective that the smartphone
1) Thinking about the Goat as a metaphor, how might you apply this in a digital world? Doesn't that miss the point?
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