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Letters to a Young Manager


Twitter or the Goat, #323
LTYM > Communication



Dear Sophie,
***
I heard a country manager for Transparency International in Zimbabwe tell an interesting story at a conference on disruptive change. Technology was a prominent topic.

Her colleagues suggested she use Twitter like a focus group to gather citizen input on corruption.  
She said that 70% of Zimbabwe population is rural, with no access to the Internet. 

So to find out what people think, who can't use Twitter, they bring a goat to the local village and announce a feast.  A hundred people will come to the roast and you will have a rich conversation about corruption.  This is the best  focus group.

Twitter or the goat? In Zimbabwe, pick the goat.
***
Best,
Ed
________________________

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Takeaways:

Sometimes the BBQ is more effective that the smartphone

Discussion Questions:

1) Thinking about the Goat as a metaphor, how might you apply this in a digital world? Doesn't that miss the point?

For Further Reading:





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