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Letters to a Young Manager


You have to smell success, #128
LTYM > Communication



Dear Adam,
***
Annual goals sometimes do not take root. They are published by senior managers early in the year and, like New Years resolutions, forgotten by February. What can you do?

I once worked with a new vice president who had just been assigned to lead our recently acquired start-up. He did something memorable. He printed the year’s five goals on index cards. Then, early one morning, he placed a card and a carnation on everyone’s desk.

The heading on the card said something like: "Before you can reach success, you need to smell success."

Thirty years later I still remember that gesture.

Like a good story, sometimes a metaphor provides the hook that lets a message sink in and stick. People rarely remember the slide deck; they remember the carnation.

As a manager, part of your job is not just setting goals, but helping people experience them as real and present.

What story will you tell so your team can smell success?
***
Sincerely,
Ed
________________________

References...

Takeaways:

Goals with a symbolic gesture makes the point

Discussion Questions:

1) Think about a time when a leader used a symbolic gesture that stayed with you. Why did it work?
2) What are the five goals your team should be able to name without looking them up?
3) How could you make one of your current priorities more visible or tangible this month?
4) What small action could help your team experience success, not just hear about it?

For Further Reading:





© Copyright 2005, 2026, E. G. Happ, All Rights Reserved.


Don McLagan's story: leaving a card and a carnation on every desk. The card said: you have to smell success. - the carnation and the 5 goals card - focus and a hook.