"The Zone of Uncomfortable Debate" Graham Muggeridge (CIO, Save/UK) mentioned this. It's the "white elephant" in the room that in the name of civility no one wants to talk about, but it's what we must talk about.
See the chapter slides downloaded here: c:\download\docs\ZOUD_Chp11.ppt:
Gerry Johnson and Kevan Scholes, Exploring Corporate Strategy, Prentice Hall Europe, 5th Edition, 1999. Chapter 11, "Managing Strategic Change
Exhibit 11.5 (Slide 6) The zone of uncomfortable debate (ZOUD); Source: Adapted from Cliff Bowman ‘Strategy workshops and top team commitment to strategic change’, Journal of Managerial Psychology, Vol. 10 (1995) pp. 42-50
Figure 1 - The Zone of Uncomfortable Debate
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