Home HomeContents ContentsPrev PrevNext Next

HPMD Quotes & Sources

"Effective prototyping may be the most valuable 'core competence' an innovative organization can hope to have."

-- Michael Schrage
Innovation Expert

as quoted in Tom Peters, Lessons in Leadership, "Quick Prototypes: Innovation's Trump Card," p. 19, TPG Communications, 5/20/94

Short Quote:

"Effective prototyping may be the most valuable 'core competence' an innovative organization can hope to have." -- Michael Schrage
© Copyright 1995, 2007, HP Management Decisions Ltd., All Rights Reserved.


Author:Schrage, Michael
Title:The Culture(s) of Prototyping
Periodical:Design Management Journal
Volume:
Number:
Publisher:
Place (City):
Publication Date:Winter 1993
Pages:
Source Type:
Quote Number:7
Categories:Prototyping, Quotes, Innovation