Home HomeContents ContentsPrev PrevNext Next

HPMD Quotes & Sources

"When two marketers are competing for the same customers business, all other things being equal, the marketer with the greatest scope of information about that particular customer -- the marketer with the most extensive and intimate relationship with that customer -- will be the more efficient competitor." -- Peppers & Rogers, Marketing Authors

as quoted in Tom Peters, Lessons in Leadership, "The One-to-One Marketing Revolution," p. 7, TPG Communications, 12/15/93


Short Quote:

"When two marketers are competing for the same customers business, all other things being equal, the marketer with the greatest scope of information about that particular customer -- the marketer with the most extensive and intimate relationship with that customer -- will be the more efficient competitor." -- Peppers & Rogers
Copyright 1995, 2000, HP Management Decisions Ltd., All Rights Reserved.


Author:Peppers, Don & Martha Rogers
Title:The One-to-One Future: Building relationships One Customer at a Time
Periodical:
Volume:
Number:
Publisher:
Place (City):
Publication Date:1993
Pages:
Source Type:Book
Quote Number:6
Categories:Customer Service, Marketing, Quotes