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HPMD Quotes & Sources

"Effective prototyping may be the most valuable 'core competence' an innovative organization can hope to have."

-- Michael Schrage
Innovation Expert

as quoted in Tom Peters, Lessons in Leadership, "Quick Prototypes: Innovation's Trump Card," p. 19, TPG Communications, 5/20/94

Short Quote:

"Effective prototyping may be the most valuable 'core competence' an innovative organization can hope to have." -- Michael Schrage
Copyright 1995, 2007, HP Management Decisions Ltd., All Rights Reserved.


Author:Schrage, Michael
Title:The Culture(s) of Prototyping
Periodical:Design Management Journal
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Publication Date:Winter 1993
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Quote Number:7
Categories:Prototyping, Quotes, Innovation